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Ferber, Edna, 1885-1968

"Fanny Herself"


Back in her office once more Fanny dictated a brief
observation-report for Fenger's perusal.
"It seems to me there's room for improvement in our, card
index file system. It's thorough, but unwieldy. It isn't a
system any more. It's a ceremony. Can't you get a corps of
system sharks to simplify things there?"
She went into detail and passed on to the next suggestion.
"If the North American Cloak & Suit Company can sell mail
order dresses that are actually smart and in good taste, I
don't see why we have to go on carrying only the most
hideous crudities in our women's dress department. I know
that the majority of our women customers wouldn't wear a
plain, good looking little blue serge dress with a white
collar, and some tailored buttons. They want cerise satin
revers on a plum-colored foulard, and that's what we've been
giving them. But there are plenty of other women living
miles from anywhere who know what's being worn on Fifth
avenue. I don't know how they know it, but they do. And
they want it. Why can't we reach those women, as well as
their shoddier sisters? The North American people do it.


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