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Ferber, Edna, 1885-1968

"Fanny Herself"

13E1269, etc., of course). Inside were
displayed the complete baby outfits, with a smiling mother,
and a chubby, crowing baby as a central picture, and each
piece of each outfit separately pictured. Just below this,
the outfit number and price, and a list of the pieces
that went to make it up. From the emergency outfit at $3.98
to the outfit de luxe (for Haynes-Cooper patrons) at $28.50,
each group was comprehensive, practical, complete. In the
back of the book was a personal service plea. "Use us," it
said. "We are here to assist you, not only in the matter of
merchandise, but with information and advice. Mothers in
particular are in need of such service. This book will save
you weariness and worry. Use us."
Fanny surveyed the book with pardonable pride. But she was
not satisfied. "We lack style," she said. "The practical
garments are all right. But what we need is a little snap.
That means cut and line. And I'm going to New York to get
it." That had always been Slosson's work.
She and Ella Monahan were to go to the eastern markets
together.


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