They're the type who use the mail order method.
I've learned this one thing about that sort of woman: she
may not want that baby, but either before or after it's born
she'll starve, and save, and go without proper clothing, and
even beg, and steal to give it clothes--clothes with lace on
them, with ribbon on them, sheer white things. I don't know
why that's true, but it is. Well, we're not reaching them.
Our goods are unattractive. They're packed and shipped
unattractively. Why, all this department needs is a little
psychology--and some lace that doesn't look as if it had
been chopped out with an ax. It's the little, silly,
intimate things that will reach these women. No, not silly,
either. Quite understandable. She wants fine things for
her baby, just as the silver-spoon mother does. The thing
we'll have to do is to give her silver-spoon models at
pewter prices."
"It can't be done," said Slosson.
"Now, wait a minute, Slosson," Fenger put in, smoothly.
"Miss Brandeis has given us a very fair general statement.
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