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Twain, Mark, 1835-1910

"Following the Equator, Part 7"

Then there was an explosion, I can tell you. England
rose! That, the birthplace of the master-genius of all the ages and all
the climes--that priceless possession of Britain--to be carted out of the
country like so much old lumber and set up for sixpenny desecration in a
Yankee show-shop--the idea was not to be tolerated for a moment. England
rose in her indignation; and Barnum was glad to relinquish his prize and
offer apologies. However, he stood out for a compromise; he claimed a
concession--England must let him have Jumbo. And England consented, but
not cheerfully."
It shows how, by help of time, a story can grow--even after Barnum has
had the first innings in the telling of it. Mr. Barnum told me the story
himself, years ago. He said that the permission to buy Jumbo was not a
concession; the purchase was made and the animal delivered before the
public knew anything about it. Also, that the securing of Jumbo was all
the advertisement he needed. It produced many columns of newspaper talk,
free of cost, and he was satisfied. He said that if he had failed to get
Jumbo he would have caused his notion of buying the Nelson Monument to be
treacherously smuggled into print by some trusty friend, and after he had
gotten a few hundred pages of gratuitous advertising out of it, he would
have come out with a blundering, obtuse, but warm-hearted letter of
apology, and in a postscript to it would have naively proposed to let the
Monument go, and take Stonehenge in place of it at the same price.


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