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Bennett, Arnold, 1867-1931

"Hugo A Fantasia on Modern Themes"




CHAPTER XXI
SUICIDE

The paper contained a whole-page advertisement of Hugo's great annual
sale, and also a special half-page advertisement headed 'Hugo's Apology
and Promise'--a message to the public asking pardon of the public for
the confusion, inconvenience, and disappointments of the previous day,
hinting that the mystery of the affair would probably be elucidated in a
criminal court, and stating that a prodigious number of silvered
fox-stoles would positively be available from nine o'clock that morning
at a price even lower than the figure named in the original
announcement. The message further stated that a special Complaint Office
had been opened as a branch of the Inquiry Bureau, and that all
complaints by customers who had suffered on New Year's Day would there
be promptly and handsomely dealt with.
In addition to Hugo's advertisements, there were several columns of
news describing the singular phenomena of the sale, concluding with what
a facetious reporter had entitled 'Interviews with Survivors.'
As he read the detailed accounts Hugo knew, perhaps for the first time
in his life, what it was 'to go hot and cold all over.' However, he was
decidedly inclined to be optimistic.
'Anyhow,' he said, 'it's the best ad.


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